It is so important to stay in touch with your consumers these days through all the channels that you can ever think of. The most important one is the digital channel. Today’s age is an information age and therefore everyone looks forward to the available information so that they can compare the advantages and disadvantages before any kind of purchase. Consumers are constantly connected through their laptops, desktops, tablets, and mobile phones, making it is easy to reach out to them faster. So, before you invest your time and money in the channel to reach out the today’s internet savvy audience, consider these:
1. Do the talking- You need to be in constant touch with your customers to know what they really want and what they do not like. Try to comment promptly and whatever they post on your social media and try to redress their grievances if any.
2. Be user friendly – One touch is enough to win them in favor of your company but you need to make them feel welcomes even on your website. Make sure your website is not that cluttered with information and the customer is able to get the information they need easily. If you can do this well, your half job is done.
3. Connect- Your every step to connect with your customers would be a step to a new relationship. Therefore, it totally depends on you how you can sustain this relationship for long. Send them offers or organize special events for your most loyal customers and make them feel special and wanted.
4. Simplicity wins- Your online portal has to be extremely simple to cater to the layman as well as the elite. Making it look too posh and complicated will ruin the interest of the consumer in your business and will make him withdraw in the end.
